Innovation: Big Ass Fans
Thought Leadership Video
Big Ass Fans:
Thought Leadership Video
This video was part of the broader Global Growth Index content marketing plan. We did a whirlwind tour all across the US to visit three different businesses all dealing with different challenges as unearthed by the report.
After 24 hours in Colorado we hopped on over to Lexington, Kentucky, where Big Ass Fans headquarters sit. They have several large buildings on their campus, and we bounced from one to the next to capture as much footage as possible.
One downside to this project was that we weren’t able to include all of the really interesting stories provided by Chad, the Director of IT. Not only was all of the machinery spotless and top of the line, did you know that Big Ass Fans does more than just make…big ass fans? It’s true— they have fans that can sense humidity in the air (for beach dwellers) and others with smart technology. It was actually pretty crazy to hear how much technology goes into something I’m used to seeing hanging in my local CrossFit gym.